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First 90 days: Success for a marketing leader. Key considerations to help you succeed in your new role

First 90 days: Success for a marketing leader. Key considerations to help you succeed in your new role

Source
Kelly Whitepaper
14 February 2017
Marketing Leader first 90 days

1.Introduction

Business leaders (across industries) need to strike the right balance between achieving short-term goals and implementing the necessary steps to realise the company’s long-term vision. In a Marketing-specific leadership role, it is important to be realistic about timelines attached to achieving each of these – for Marketing executives, 90 days may not be sufficient to measure success and / or performance in this regard. This timeframe (your first 90 – 100 days) does, however, sets the tone for your future in the position.

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Source
Kelly Whitepaper